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When competing in the global marketplace, how will yo make your business stand out from the crowd? Prospects have so many choices of service providers to choose from. How do you show them that you are the provider that they should choose? How will they find out you are the expert that they can count on?Here are 13 ways that prospects can learn about you and your expertise, whether they are doing business down the street or thousands of miles away from you.1. Writing Articles - Writing articles on your subject of expertise is magazines, trade journals, newspapers, on-line publications and newsletter that your target audience reads.2. Speeches - You can give speeches at your local community organizations and associations. You can add audio clips to your website for prospects to listen to. You can also add transcripts of your speeches for prospects to download and read.3. Interviews - Getting interviewed by the media as an industry expert will help to increase your credibility and gain status as a recognized expert.4. Seminars and Workshops - Offering free or paid seminars and workshops to your target audience enhances your credibility and exposure. You can take this opportunity to sell books, tapes, CDs, newsletter subscriptions and much more.5. E-Classes - You can offer free or fee-based Email classes to prospects. You can have participants sign up and automatically send assignments by email and they can complete the assignment and return them by email.6. TeleSeminars - You can rent a telephone called a “Bridge line” to host a teleseminar. Participants call in at a designated date and time. This is usually a one time call where you present your seminar over the telephone. You can host the teleseminars for free or charge a fee.7. TeleClasses - Teleclasses also use a “Bridge line.” In teleclasses the classes are part lecture and part interactive for the students. These classes can be presented once or over a series of class meetings. You can also create a manual to send to participants before classes begin.8. Reports - Reports can be written on specialized single topics and sold on your website. You can create the report, turn it into a pdf, add the report to your website, set a price and create a way for prospects to be able to buy your reports.9. Books - Writing a book about your speciality will quickly build your credibility and gain you expert status.10. Newsletters - Newsletters make it easy to stay in contact with clients and prospects. Your newsletters can be free or paid subscriptions. Newsletters give you the opportunity to show your expertise, sell products, promote seminars and other information about your business.11. Memberships - You can join professional organizations, civic service clubs, social or religious organizations. You will gain the opportunity to meet people and spread your expertise. Professional organizations will keep you abreast of your industry news and show prospects that you are serious about your profession.12. Certification - Certification shows prospects that you have mastered your skills and have the necessary credentials to be considered an expert in your industry.13. Website - Websites allow potential clients to learn information about you and your services without having to wait for an appointment or brochure. Prospects can become familiar with you and your standard of service.It’s understandable that you will not be able to utilize all of the 13 tips in your business. If you put just a few of these tips into practice in your business, you will move yourself from just another service provider to an expert service provider that is in demand.
Article Source: http://www.content.onlypunjab.com
Jennifer Woodard is a freelance Marketing Communications Consultant offering a full range of communication services including but not limited to marketing, public relations, and book marketing. She specializes in working with Professional Service Firms, Professionals, Authors and Publishers. Visit her website at www.jenniferwoodard.biz and her blog at jenniferwoodard.blogspot.com
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