20 Great Kid Friendly Marketing Ideas for Your Restaurant - Part 2

It was not very long ago that the only place that thought about kids were the big fast food chains, and even then limited by offering a small toy with the purchase of a hamburger. These days if you don’t create an amazing experience for the twelve and under demographic you will lose their vote!!! So let’s look at a few ideas to get them on side:

6. Design a survey especially for them

You already want to get some good feedback to evaluate how satisfied your customers are with your food and service, so the kids will feel special if you do one especially for them. They love an opportunity to tell you what they think and you will get virtually 100% response. The thing that will surprise you most though is the value and the quality of the ideas and suggestions that they will present to you.

7. Ask them what they want

Don’t ask the parents…ask the kids themselves. The parents can still step in if necessary and it will avoid the older kids feeling slighted because you overlooked them as though they are disabled. Once you gat an answer from them just look at the parents for their approval. But be careful when it comes to dessert! Do not ask the child until there is a clear indication that there is an interest in ordering one. Otherwise you could cause a problem for the parents and some embarrassment for the restaurant which no one will be pleased about.

8. Small versions of adult main courses for children

We all know a children’s menu. They are almost the same everywhere. So what do you put on them to make them different? How about the option of small portions of you very finest adult favourites? Steaks, pastas, chicken dishes. You can still have some of the old ‘children’s menu’ favourites. Remember that one day they will be adult diners. Wouldn’t it be great to convince them now that they would really enjoy your steak and sauces, or your fettuccini Marinara?

9. Free kids’ meals

This is very easy, and a great way to show that your restaurant thinks the family is important. You could offer a free kids meal with the purchase of an adult main course. It’s a winner with parents every time.

10. Photos

Almost all children love getting their picture taken, and love seeing the results even more. Its easy to provide lots of photo opportunities. Think of Easter, Thanksgiving, Christmas, Halloween and any local celebration. The Easter Bunny, Santa Clause can be around at the appropriate time. You will also be surprised how many adults want to get in on the act too! You can even bring in animals to the parking lot or at the front door. That can also attract lots of attention and publicity. Make sure you use the pictures in the restaurant and on the website too. They will keep coming back to your website to check their photos and also what new!!

11. Provide wet towelettes

This is one of the most appreciated things you can do for any parents with babies or young children. They will love you for this one. You can leave them at the table or even give them the whole pack. You can buy small purse size packs these days which are very cheap.

You can access Parts 1 and 3 of these 20 Great Kid Friendly Marketing Ideas for Your Restaurant series of articles here.

Article Source: http://www.content.onlypunjab.com

Ian Macdonald as founder and owner of Macdonald's Gourmet Burgers combines his passion and knowledge of food, wine and nutrition with savvy business tactics. He is also the MD of a corporate consulting firm that advises on strategic negotiation, dispute resolution and workplace change. Clients are mainly from top 100 corporations. For lots of free resources from their extensive website go to: www.MacdonaldsGourmetBurgers.com This article was compiled with the guidance of Darrell Berg-Smith, CEO, DBS Worldwide Marketing Co., Ltd. For lots of great free low cost marketing resources go to: www.darrellberg-smith.com

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