2007 Thoughts and Concepts to Consider in Teleselling

If you are in the sales profession and do sales yourself there is no doubt that you will do some of your business by telephone, it is inevitable. It is for this reason that salespeople should discuss teleselling and all the various aspects. We should be discussing the new telemarketing laws, which have changed the industry for ever and how your company no matter what size can benefit from incoming telemarketing. Selling on the telephone is much different, but it is also much more efficient especially when prospecting or cold calling.

In my career we built our small company, which was quite successful regionally into a multi-state franchising company. Eventually, we were servicing 450 cities in 110 markets with franchises we had sold in 23 states in four countries. Each time we went into a new city with our brand name no one knew who we were and we had to develop clientele for our franchisees so they can become successful, needless to say it was not easy. As we entered new markets we went through the phone book, various lists and software databases to find the most likely prospects and then we got on the phone for an initial call.

We developed for our blitz marketing team a 20-second pitch and an elevator pitch for those prospects on the other line who may have been agitated with the phone call in the beginning. It was a numbers game, but a game we intended to win and as we refined our teleselling process our success percentages and ratios when up substantially. Luckily for us we were in the fleet vehicle cleaning business and everyone needed our services and we knew if we could get to the decision maker that we would be well received because we could say that company money and improve their image by cleaning their vehicles for less than they can afford to clean them themselves.

Of course as great of a service as we had when teleselling some salesmen joke that even a person dying in the desert of thirst would hang up on you rather than taking free bottled water. In any case I think you'll really enjoy discussing these concepts and strategizing within your own organization your teleselling efforts. Perhaps this article is of interest to propel thought in 2007?

Article Source: http://www.content.onlypunjab.com

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

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