2007 Thoughts on Adventures in Advertising for Advanced Entrepreneurs

By: Lance Winslow

Modern civilizations and societies are bombarded with commercial images. Advertising is everywhere and every business must engage in some form of advertising, publicity and public relations in order to succeed. But with advertising everywhere small businesses and corporations alike must compete for the consumer’s eyeball. Simply having a good ad is not enough and even having great placement alone will not suffice.

I have titled this article book; Adventures in Advertising for the Advanced Entrepreneur, because advertising is an adventure and often an entrepreneur must chart unknown waters. Having started a small business, which grew into a rather large multi-state franchise system and later into a multinational franchise company, I soon realized that advertising is an adventure and not just another task. Many advertising tactics in markets where we had started simply did not work in other regions around the nation and they certainly did not work once we took the business model out of the country.

In this article I want you to consider and discuss many types of advertising and some of the theories behind each type, as well as what worked and why. You should discuss advertising salespeople, account executives and the advertising industry as a whole. You should also contemplate the new forms of advertising and ways that companies on a limited budget can imprint their message in the minds of potential customers and consumers. Nothing good in life is ever easy and with advertising that same famous quotation holds true.

Rather than reiterating and walking the party line of MBA marketeers and the advertising industry, we will take you on a different journey; one which will challenge your mind and show you the value of thinking outside the box as an entrepreneur when it comes to the expenditure of your advertising dollars. There may not be an easy way but there may be another way, which you might discover in your industry sub-sector to take your company to greater heights and accomplish all your objectives, goals and dreams.

I thank you for reading this article and I am sure you will find tidbits of information, which will not only make you think but also help you become a better entrepreneur so that your company can win in the marketplace without overspending on your advertising dollars. Consider this article and all my articles on advertising not only a reading exercise but also a thinking exercise and as we use examples of various industries consider how these might apply to you or business, to your industry and to your future success. Take no prisoners and stay heads up while we take you on a journey, expedition and adventure in advertising. Perhaps this article is of interest to propel thought in 2007?

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Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.
Lance Winslow - Our Articles Expert Author