2007 and The Power of Presence and Brand Marketing in the 21st Century

What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.

Brand marketing requires synergy word-of-mouth and once it is obtained it is easy to hyperspace in competition and get more money for the goods and services you sell. Of course it is not easy becoming the conversation at the dinner table or emotionally touching the masses in a way, which gets them to do something. Marketing through association, belief, feelings and emotional attachment is powerful indeed. It requires careful consideration and operating within the theory of maintaining the Power of Presence.

How can you turn a company name into a verb or the brand into a synonym? How can you as Martin Lindstrom in “Brand Sense - Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound” capture the raw emotional power of the individual and start a trend or a movement? How can you as Alex Wipperfurth in “Brand Hijack-Marketing Without Marketing” puts it reach the masses in ways they will never forget?

The Power of Presence and Brand Marketing Theory can work in non-profits, politics, diplomacy, institutions, products, services, companies, concepts, social movements and celebrities if applied correctly. I wish to thank you for reading this article and perhaps this article is of interest to propel thought in 2007?

Article Source: http://www.content.onlypunjab.com

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

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