3 Ways Your Compelling Story Gets You Clients

Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do.

My compelling story is my before-and-after scenario: how I went from not enough clients and struggling to pay the bills, to learning everything I could about marketing, networking and business management. As a result of creating my own 'Client Attraction System', I turned my practice from a mediocre one to one bursting at the seams just 8 months later, thereby eliminating my “3-A.M.-I-don’t-have-enough-clients-sweats.”

My own ‘compelling story’ is something I tell to establish instant credibility with new prospects, in front of an audience or at the beginning of my 'Client Attraction Home Study System'. Clients and people in my seminars have repeatedly told me that hearing it was one of the first reasons they then hired me. It spoke to them because I’d been in their shoes too, at one point, and now I’m on the other side of the Client Attraction challenge. They tell me they too have tossed and turned at night with the “3 A.M. sweats,” and that to see someone having survived it and now thriving, they feel they can too.

You may also have a compelling story that no one else has. Your compelling story may be that you overcame a serious challenge in business, in your health or in life that caused you to change your course and do what you do now to help others with the same struggles.

You can use your compelling story several ways to attract clients:

1. First and foremost, it helps the prospect bond with you. If you’re in a business like mine, it’s the know-like-and-trust factor that you need to really establish with your target audience. People aren’t buying a “business.” They’re buying a solution first and a relationship second.



2. It can be the beginning of your signature talk or your teleclasses, helping you to “earn the right” to be up there speaking to an audience that doesn’t know you yet.



3. If you don’t have a lot of credentials, it can give you instant credibility. You’ve been through what they’ve been through too, you’ve experienced success, and now you’re back to tell them how to solve their problems.

Article Source: http://www.content.onlypunjab.com

Fabienne Fredrickson, The Client Attraction Expert, is founder of the Client Attraction System™, the proven step-by-step program to help you attract more clients, in record time and consistently. To learn more about Fabienne's Client Attraction Home Study System™, sign up for her FREE client attraction tips and no-charge teleclasses on attracting more clients, visit www.ClientAttraction.com

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