50 Marketing Makeovers for 2007

How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sandbagged, sideswiped, bogged down, reaching your tipping point, sliding into low gear, hitting a brick wall and limping into home.

Pull the trigger in 2007. 95% of marketing is action.

Did you mean to do any or all of the following?

1. Write a thank-you note to a prospect, client or teaming partner
2. Send an article of interest to a potential client
3. Write your own article and send it to a business publication
4. Write a press release
5. Set up a calendar of press releases and issue them to the web and media
6. Write a direct mail sales letter
7. Write an introductory letter
8. Write and deliver a speech to a professional group
9. Regularly enter new or potential customer or prospect names into a database
10. Update and test your list
11. Add e-mails to your marketing database
12. Set up a direct mail campaign and use it to send regular letters, postcards and news
13. Design and print a series of postcards that can be used in between other collateral mailings
14. Update a great project into a case study
15. Redo your headshot and that of your associates
16. Compile a list of testimonials from satisfied customers
17. Revisit your tagline and how closely it reflects the nature of your business
18. Update the content on your website
19. Pitch an article idea to a publication
20. Post an article online or to your website
21. Check out your new competition on their websites
22. Redo your business cards to convey what you do, not just who you are
23. Design a compact interesting display for upcoming tradeshows
24. Start or join a networking group
25. Host a business event
26. Join an organization and head a committee
27. Develop a survey and turn the results into an article and a white paper
28. Post the content to your website and continue to collect results
29. Invent a winning ad
30. List your firm in directories that your clients read
31. Turn your ideas into products
32. Plan five outside meetings per week
33. Plan a fusion marketing campaign with teaming or collaborative partners
34. Write a teaming or collaborative marketing package
35. Put together a press kit for the media
36. Follow up with three people you met with last week
37. Enter two major contests per year
38. Go to one major industry conference per quarter
39. Revamp your company newsletter
40. Develop a list of all the potential products and services that your company could offer
41. Brainstorm how many of these have a market because they are your target customer
42. Work out a timetable for bringing more of these to your firm’s offering
43. Make a list of great business books, order them and read them
44. Write a professional continuing education course and offer it
45. Plan a retreat and set goals for what you will accomplish
46. Appoint or hire a facilitator to hold a major brainstorming meeting
47. Keep a notebook handy and regularly jot down marketing ideas
48. Write a benefits list and compare your offerings and benefits to your competition
49. Update and practice how and why your client should hire you
50. Turn services into concrete products that can be bought and delivered

Stay involved.

Each time you perform one of these marketing tasks, jot a note of it into a calendar or enter it onto an electronic task list. At the end of the year, you’ll see the results. Or, even better, mark it onto your datebook, with reminders to take a look at more frequent benchmarks.

If you see your marketing plan is not happening or is not working, hire a professional consultant to do these tasks.

Article Source: http://www.content.onlypunjab.com

McKerns Development creates, writes and places press specifically promoting your goals for your business, writing feature stories generating high readership and interest in magazines and the press and promoting mutually identified goals. McKerns Development utilizes Media contacts and relationships with editors and writers in major publications, local and national, and to-the-industry specific publications. Press Releases, PR and feature stories are both written and placed, and publication is secured. McKerns Development offers Strategic Business Development with services delivered in packages, so that the business owner can see deliverables, cost and benefits of each. Available by contract, teaming or freelance. www.freewebs.com/mckernsdevelopment

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