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1. Call them at home in the early evening. They are cooking dinner, bathing children and feeding the dog after an exhausting day at work. They will really appreciate the opportunity to talk about banking, financial planning, credit cards, retail promotions and the things you have to sell.2. Knock on their front door at home at any time. That’s right, you don’t need an appointment, just interrupt whatever they are doing. That should give you a great lead in to your spiel. Especially good after dark, as you have added a potential security risk.3. Misrepresent the truth. This always goes down well. Tell someone they have “been specially selected” to receive a prize or suggest they will get “free stuff” which in fact they have to pay for or attend something to receive or whatever. It doesn’t matter much, just make sure you make your offer sound much better than it really is.4. Fabricate the reason for the call to a person. Use “we are following up on your recent application for a ….” as a hook to say “Oh, you don’t remember filling out an application, oh well, we can progress it now if you like”.5. Employ the services of call centre staff who read their spiels and sound like they are reading. This is good for credibility especially if they cannot answer any questions about what they are talking about outside of what their script says.6. Even better than the previous point, employ call centre staff who are rude to the people they call at dinner time if they don’t jump through the hoops as required. Having them hang up on potential customers who challenge them is even better.
Article Source: http://www.content.onlypunjab.com
Karen is a speaker, consultant and writer who works on the philosophy that communication empowers. She has been in the communication industry for 24 years and is continuing her search for someone who will believe she started her career when she was eight.
She started her consulting business, M Power, literally at the kitchen table as a soloist and after a stint in the role of employer she has returned to the joys that a soloist lifestyle has to offer.
M Power publishes two free monthly e-newsletters reflecting the themes of Karen's consulting and speaking work - The M Powerer about individual and organisational effectiveness, and Palm trees and margaritas about 'empowered living' or keeping all the balls in the air.
There is also a subscription based bi-monthly electronic magazine called The Business M Powerer that offers great value practical expert public relations advice to business owners and managers. www.communicationempowers.com
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