7 Low Cost Marketing Ideas

Growing companies are, at some time or other, faced with the issue of marketing their products or services. It is possible to engage marketing consultants to do this, but then you may have to shell out a small fortune to get the advice. An economic option is to try out some “guerrilla marketing” ideas to promote your business.

1. Press Releases - Make press releases that are newsworthy and draw attention of the reader. The releases should be short, to the point with an opening sentence or phrase that is convincing and holds the attention of the reader.

2. Search Engine Marketing - Having your own Website and using the services of a search engine like Google is almost a must in today’s environment when greater numbers of people are accessing the Internet for their requirements. The website host should be reliable so that prospective customers can land up on your site without difficulty. Website design should be imaginative to draw attention. It is a relatively inexpensive method of accessing greater number of people. The website should have your contact details, including your business phone number and email address. Use newsgroups that are in a similar line of business so that your site is accessed easily.

3. Trade Shows - Rent space at trade shows and hand out promotional material to clients. Keep a feedback or order address register for clients. After the show, contact them keeping promises made at the booth.

4. Direct Marketing - Create a finely tuned list of targeted recipients and directly mail the quality material to them.

5. Yellow Pages - Make your ad stand out by attractive designing and listing under specific, targeted head.

6. Public Service - Position your company in a positive manner in your community. Sponsor events, donate your products to local charities and hold prize-giving events with local schools or other groups. Have promotional material like t-shirts, pens or mugs with company’s name emblazoned on it.

7. Business Card and Network Groups - Keep professional, good quality and well-designed business cards handy. Join a networking group for support and business leads.

Implementing Low Cost Marketing Ideas: Knowledge, skills, systems and tools can be used to create low cost marketing strategy for new businesses to attract customers on shoestring budget.

Knowledge: Read books on marketing knowledge, buy couple of marketing manuals from web marketing masters. Learn the marketing strategy from consultants or pay marketing expert to market your business to target clients.

Skills: Develop the three important marketing skills.

• Ask open-ended, right questions to learn of client’s needs and problems faced or prospect of the product.

• Listen carefully, provide problem-solving approach.

• Write compelling copy of marketing materials to attract indifferent customers. Demonstrate the ideas they can use practically and understand the working of your product.

Systems: Define responsibilities, schedule marketing activities and use computers to automate tasks, hire people for clerical activities. Focus your time and attention on clients to deliver products or services in stipulated period. Manage contacts add to your database. Broadcast e-mails or send information to prospective clients, respond to each query to handle clients respectfully.

Tools: The basic tools needed for target market your products or services are;

• Communication tools like phone, email and web sites.

• Information for clients about your business, written proposals, brochures, or pamphlets.

• Marketing material is the finished copy you use on everything from business cards, brochures or online.

Identify the gaps in your marketing; address them with efficient but frugal marketing strategies. As you gain experience, you will learn to maximize profit on minimized expenditures.

Article Source: http://www.content.onlypunjab.com

Alexander Gordon is a writer for www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business. Business Owners all across the country are joining "The Community of Small Business Owners” to receive and provide strategies, insight, tips, support and more on starting, managing, growing, and selling their businesses. As a member, you will have access to true Millionaire Business Owners who will provide strategies and tips from their real-life experiences.

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