A Checklist for Creating Perfect Content

A website or blog is only as good as the content.

If you are trying to generate revenue from either advertising or selling subscriptions to premium information, your content must be tightly aligned to the needs of your site visitors. Profitability comes from repeat visits or subscription renewals and people only come back if they love what you write.

So what makes great content?
Here is a checklist that should help you to think through the style, tone and voice of your content, aswell as the substance.
And don't forget on the internet, content is not just about the written word. Think about audio, video and images, but keep the style consistent across all mediums.
Here we go..

• Highly relevant to the audience, in both content and the tone in which it is presented



• Exclusive and unique – Try and ensure that your audience cannot get the information you provide anywhere else



• Frequently updated - Ideally a site should be updated every day. Of course this will depend on the nature of the content, but you must ensure your members have a reason to keep coming back to the site.



• Current - Make sure your content is right up to date. If you give people yesterdays news, they will seek current news elsewhere.



• Punchy – People read 40% slower on the web so get straight to the point. Keep it easy to read.



• Factual and accurate – Free information on the web is infamously inaccurate. Members pay to get factually correct data



• Easy to read – Simple words, short sentences, short paragraphs, sub-headers and lots of white space



• Make it personal – Give your writing your personal style and tone. Members are buying into you and your expertise. You are the sites brand



• Variety is the spice of life! – Keep the content fresh, dynamic and exciting. Try new ideas and watch the web stats to see what members like



• Use images – A page that is a pleasure to look at is more likely to be a pleasure to read



• Involve your members – Give your members a chance to interact with you. Allow them to rate an article or leave their comments. You get feedback, they feel involved.



• Make it easy to print – Many people still like to print articles to read, so make printing easy (and don’t cut the edges off printed pages, it drives people mad!)

Article Source: http://www.content.onlypunjab.com

Miles Galliford is the co-founder of SubHub www.subhub.com . SubHub provides individuals, publishers and organisations with everything they need, from the technology platform to the know-how, to build, run and grow a successful subscription website business. For more articles, please visit www.subhub.com .

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