A Good Recipe For An Ad to Produce Higher Yields? A Bakers Dozen Ingredients For Effective Ads!

What ingredients make an effective ad that produces higher yields? After thinking about this, I thought of thirteen (a bakers dozen for the non-bakers in the audience) essential ingredients for an effective high yielding ad. Here are the thirteen ingredients.

1. Determine the objective or desired outcome for the ad.

2. Always seek the name, email address, postal address and telephone number for responses to the ad.

3. Develop a compelling headline for the ad.

4. Present at least two of your competitive advantages in the ad.

5. Use the word “FREE” in the ad. It is the most powerful word in marketing.

6. Use a photo of a real person in the ad. Studies have shown a higher response to ads with close up photos that show the eyes of real people.

7. Refer to “frustration” and/or “pain” in the ad that will be reduced, relieved or removed by what you are advertising.

8. Present the “benefits,” rather than the “features” of the product or service being advertised in the ad.

9. Provide a “risk free” offer in the ad.

10. Present a specific “call to action” in the ad.

11. Make it very easy and simple to respond to the ad (e.g. phone call or visit a web site).

12. Create a “sense of urgency” to respond by including a real or artificial deadline in the ad.

13. Include a “tracking” process to measure the effective “yield” of the ad.

Article Source: http://www.content.onlypunjab.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business. What recipe have you been using for your ads? To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or jgecoach@aol.com

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated