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If you utilize e-mail well, you can keep your customers with you 3 times as long. What is the most personal way to contact someone on the internet? Email is the answer. By using email you can sell to your customers over and over again, by forging a trusting relationship and making a business opportunity based on your individual personality. No discussion about Google AdWords would be complete if we didn't show you how to turn that expensive one-millisecond click into a long-term relationship. When someone clicks on your ad, Google charges you $.50 regardless of what happens next. If the guy leaves after five seconds, he's gone, and you'll probably never get him back without paying again. You are paying 50 cents for five seconds of this guys time-WOW, that works up to be $600 per hour! That way of looking at it could be depressing, but, if that individual leaves their email address, you can correspond with them on an ongoing basis for a fraction of that 50 cents, or for free. With a choice between buying your $1,000 product and giving you his email address which is more likely? You can still sell him your product later. The more complex your sales process; the more important it is to break it up into bite-sized steps. The Effectiveness Of Email Use Relies on Being Personal Run-of-the-mill advertisers have little respect for the personal nature of e-mail. They don't realize how easy it is to turn off otherwise receptive prospects to their message, just by violating that. When you are composing your emails write as is you are talking to one person, unless you are writing to a group where each member knows the other members. Writing to a crowd when your email is addressed to individuals is that last thing you want to do. Speak to your client, an individual. 1. A "From" Field that Shows You're a Real Person Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make: Bill Kastl William Kastl William D. Kastl Nakatomi Corporation William D. Kastl, Nakatomi Corporation Nakatomi Sales Department Bill Kastl, Nakatomi Sales You want to be warm and personal without looking like spam. This is a challenge because spammers are themselves always trying to make their messages look like they're from some forgotten old friend. The key is to say something that is so specific to their particular interests they know no spammer would ever come up with it. Pick a "from" field that your customers will understand, and stick with it. 2. A Provocative Subject Line The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time. If you were shown a common a common cross section of e-mail subject lines, you would find it impossible to distinguish them from spam. Therefore we need to talk about a subject you comprehend: Google AdWords When Google is NOT the Best Way to Get a Customer Are Google Employees Spying on You? Google's 'Don't Be Evil' and all that Five Insidious Lies About Selling On The Web These headlines do not assault the reader with cheesy-sounding promos, but they do hint very strongly at a story. They provoke curiosity rather than scaring people off.
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With his groundbreaking flare Kirt Christensen uses his ADWORDS MANAGEMENT skills to manage over $600,000 of yearly spending and his customers rave about him! managemypayperclick.com This article is available as a unique content article with free reprint rights.
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