Search:

Amacai Introduces Daily Turnkey Mailer Solution for New Mover Market

Amacai Information Corporation (www.amacai.com), an original source data provider announced today that it has released a new daily direct mail solution to help increase response rates for marketers. “Increasing response rates is the biggest challenge for marketers targeting new movers. And in this market we’ve found that timing is the critical factor. The industry norm is for the marketers’ message to reach new movers 60-90 days after their move. By then it’s often too late because the buying decision has already been made. We’re excited to launch ‘New Neighbor Direct,’ a solution that mails to new movers within just 96 hours of their telephone connect,” states Melissa Anderson, VP of New Business Development for Amacai.

Amacai is known in the industry for having the most accurate name, address and phone data. Earlier this year they introduced a new data product, New Movers On Demand — daily name, address and phone data on consumers that have moved to a new location in the last 72 hours.

But after talking to customers and prospects about the new data product, Amacai discovered that the weekly/monthly print and mail cycles built in extra time and subsequently lowered response rates.

“We were frustrated because the industry really wasn’t taking full advantage of our new mover data. We have the freshest data in the industry — delivered within 72 hours of a telephone connection — but the rest of the standard direct marketing process was adding weeks and in some cases months,” adds Anderson. “So we developed New Neighbor Direct, an integrated solution that mails to new movers within 96 hours of the telco connect. Our innovative solution executes the data-print-mail process every single day.”

In today’s market, most vendors offering print/mail services either have lists you can rent or they recommend a data provider, but none offers a seamless solution that integrates daily feeds of new mover data, with daily printing and daily first class mailing. As a result most direct marketers are getting their message out more than 3 weeks after a move…some even 90 days.

“We know delays to market can be detrimental to a new mover campaign because studies have shown that new movers spend more within the first 90 days after their move than they do over the next 5 years. By mailing 90 days after the move, marketers are missing out on a huge opportunity to reach new movers before the buying decision is made,” states Troy Henikoff, President.

Amacai has created a product offering unique to the industry. Every day Amacai receives data feeds directly from the telcos indicating a new phone connection has been made. The data is run through proprietary, rigorous cleansing processes, then to create New Neighbor Direct, the data is married with pre-selected creative, printed on demand and mailed first class every day. This solution gets the customer’s message out to the targets within 96 hours of the phone connection. The key to New Neighbor Direct is that it reaches the target before they begin making buying decisions.

Anderson concludes, “So far the response to this new product has been phenomenal. Our customers love the simplicity of the program. Once they set up the daily program, their marketing is on auto-pilot. All they have to do now is sit back and wait for the leads to pour in.”

About Amacai

Amacai Information Corporation, a wholly owned subsidiary of TARGUSinfo, provides simply the best consumer and business data to companies whose core business is built upon complete and accurate contact information. Whether offering comprehensive data solutions, ensuring internal databases are current for remarketing, identifying revenue growth opportunities or verifying contact information, Amacai is the industry leader for simply the best in quality name, address and phone information. Amacai was formed in October 2001 and is headquartered in Chicago.