Anatomy of a Sales Letter

When coming up with killer sales copy that sucks in orders faster than a overcharged vacuum cleaner you must follow the AIDA principle.

Attention

At the top of the sales letter you must get the readers attention. You've only got about 3 seconds so it must be good. The main purpose of a headline is to sell the reader to continue reading further. The other purpose is to grab the prospect's attention quickly. The headline should be the sum of your entire sales letter in about 15 picture action oriented words or less. Picture action words are like "Jump through a hoop of fire" or "Scarier than falling off a ten story building" or "More Power Than A Raging Bull". "Mouth Watering Juicy Steak". Did you notice yourself picturing those things? Words entering the mind can be very powerful if done correctly.

Interest

Here you want to outline some of the benefits of your product or service. You want to make the reader interested in what you are offering. You could clearly define the problem your reader is having and then present your unique solution to that problem. It helps to exaggerate the problem and give a few examples of how the problem causes the reader to waste time, cause lost revenue or the emotional frustration of computer problems. Then offer your reader the solution which is of course your product or service.

Desire

This section has everything to do with causing the reader to have an emotional reaction to your sales presentation. It's good to use picture action words here to fuel that emotional reaction. Tell the reader what they will get after they place their order. Also use testimonials from satisfied customers and the best type of testimonial is one that explains how their specific problem was solved with your product or service using superlative phrases.

Action

Now you want the reader to do something. This part of the sales process is often called the "Call To Action". You must tell the reader exactly you want the reader to do. You must be extremely specific. Such as "Subscribe to my newsletter now by clicking on the "subscribe now" link" or "Call this phone number right now to listen in on the seminar". As amazing as it seems, unless you are VERY specific people will get confused and not know what to do. And if they don't know what to do they will leave and not take the action you want them to. It's very easy for the writer to leave out important bits of information since it's clearly understood in the writer's mind.

These basic sales presentation principles have sold billions of dollars worth of goods and services throughout the years and will continue to do so for years to come.

Article Source: http://www.content.onlypunjab.com

Written by Aran Murphy, at www.nolimitwealth.com This website provides a free business plan called "Internet Success Secrets revealed", which enables readers to learn how to instantly create success online. Get your free business plan at www.nolimitwealth.com

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