Are Custom Ebook Covers Really Necessary

What's Out There

Ebooks are big business these days. It seems like every website on the internet has one or more to download (including mine, but they are all free!) And with good reason -- once the initial hard work of actually creating the book is over, all sales will be 100% profit. Take note of the ebook covers that you see, next time you are surfing the internet. The range from works of art, to downright amaturish. But are they really necessary?

Well, in a word, yes. But why? Anyone buying an ebook knows they are downloading a file -- the cover they see isn't "real", so why should it make any difference? What makes a customer more likely to purchase an ebook that has a quality cover?

Pre Selling

I'm sure many of you are familiar with this term, but for those that aren't, here's an example. Lets suppose you are marketing your first ebook entitled "Your Road To Riches". Your sales page displays these words, but what sort of picture does that create in the mind of a prospective customer? You can't really know. Everyone will have a different reaction to those words, based upon their previous life experiences.

But that's not what you want! No -- you want them to visualise the experience that suits you. The one that encourages them to buy your ebook. So let us suppose you have a nice ebook cover displayed beside your sales pitch. One that shows happy, affluent people. Perhaps it combines some elements of sunny days, money, and a nice car.

Now when they look at the cover, they are being exposed to the message you want to convey -- they can actually SEE the Road To Riches, rather than just being told about it. This reinforces your copy and the two combine to give a powerful pre selling effect.

Not so long ago, I created a cover for a psychic ebook. This had been selling steadily at perhaps 4-5 copies per week. On the first day of placing the cover on his site, he made 8 sales. That isn't so much a reflection on my graphic talents, as an example of the positive power of pre selling.

Conclusion

Prices vary for getting a custom ebook cover made. But you don't need to spend a fortune. I would suggest that you can get a quality cover designed for under $50. Make sure you shop around for designers, and choose one that has not only nice work, but some genuine testimonials. How can you tell if they are the "real deal"? It's very easy to create a fake testimonial, so look for ones that provide links to work they have done. Just remember, one or two extra sales of your ebook will more than cover the cost of your cover design -- and keep working for you for years to come.

Article Source: http://www.content.onlypunjab.com

You can view some of AJs work at his webpage www.easy-online-money.net/custom-ebook-covers.html or contact him via customcovers@easy-online-money.net

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