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A number of people have realised the dream of owning and operating an independent business. These people continue to embark on one of the most exhilarating and one of the most frightening adventures ever known: launching a business. It is never easy, but it can be incredibly rewarding, both financially and emotionally.Who are these entrepreneurs, and what drives them to work so hard with no guarantee of success? What force lead them them to risk so much and to make so many sacrifices in an attempt to achieve a goal? Why are they willing to give up the security of a "steady pay cheque" working for someone else to become "the last person to be paid" in their own company.THE ENTREPRENEUR An entrepreneur is a person who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalise on those opportunities.Starting and running your own business involves both management and entrepreneurship. When you develop a product, for example an electric rocking chair, you are initiating an innovative change and you are acting as an entrepreneur. However when you start producing this electric rocking chair, you begin to act more like a manager than an entrepreneur, co-ordinating and controlling the business operations.THE INTRAPRENEURAn intrapreneur is an entrepreneur who has no need to start his own business but wishes to use his business skills in an existing business. Intrapreneurship involves identifying an opportunity within an existing business and creating a profitable reality for the business from this opportunity. In other words, an intrapreneur is someone who prefers the benefits of an existing business (such as a regular salary and available resources) to the uncertainties of a business of his own.The role of entrepreneurs and intrapreneursAn entrepreneur can be described as someone who:1. starts his/her own business2. manages his/her own business3. identifies new products/services or opportunities4. is creative and innovative5. organises and controls resources to ensure a profit for the business6. has the ability and insight to market, produce and finance a service or product7. who has financial means or who can obtain financing so as to realise the business8. who is willing to take calculated risksAn intrapreneur can be described as someone who:1. manages an existing business2. is appointed by the owner of a business enterprise to manage the business3. identifies new products/services or opportunities for an existing business4. is creative and/or innovative with the ability and insight to market, produce and finance a service or product5. organises and controls resources to ensure a profit for the existing business6. prefers the benefits of an existing business such as a salary and available resources
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www.turtleherbestate.co.za where you will find Global solutions and ideas. Turtle Herb Estate Holdings consists of 3 forward thinking entrepreneurs with expertise in marketing & DTP advertising, farming culinary and medicinal herbs, web design and online marketing, horse breeding (sport horses),animal health products, import and export, engineering and industrial design (water solutions), arts and crafts. With a combined wealth of 80 years experience in various lines of business, we embrace a holistic approach to entrepreneurship.
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