Article Marketing And Email List Building Go Hand In Hand!

What's an ezine article anyway, and what does submitting an article to an ezine have to do with your email list? These two questions will actually require two simple answers that will probably change the way you market your website for now on.

An ezine article is usually composed of between 500 to 800 words on a single subject that would be of interest to your target market. At the end of the article, you should include a "resource box." This box should provide such things as your name, the name of your company, your web site address, email address, and a small blurb about your product/service. The resource box is also the major advertising medium of the whole entire article.

Writing an article is not challenging work, but it does require a little time. Article writing just requires some swift research and note taking. Make sure you use a variety of sources to locate information about the topic that you choose to write about. You can do some easy research just by searching for your topic within the google search engine. This will probably take you about 30 minutes to do. Then write your article in your own words using the notes that you took during your research. It's not difficult and it's something that you learned to do early in school. You should also write in a conversational tone and write as if you are talking to one of your good friends.

Now, let me answer the second question. The reasons to submit an article to an ezine are varied, but not difficult to understand. But if you are a marketer, the major purpose for submitting articles is really simple. You should be submitting articles to ezines and newsletters for the sol purpose of increasing the size of your email list. Listed below are 11 reasons why articles are great for email list building.

1. The submission of the article will help identify your business (web site) in the Internet marketplace. This is normally called "branding." The branding factor will make people more prone to subscribe to your email list.

2. Article submissions to ezines and newsletters provides free publicity. You do not have to pay money in order to build your email list and increase your publicity.

3. A major website publisher or owner may be fond of your writing style and hire you to write articles for them. This will significantly help expose your ezine or newsletter list to people within your market and greatly increase the size of your email list.

4. The published article will send traffic to your web site, thereby funneling subscribers into your email list.

5. If the publisher of the ezine that you submit your article to maintains an archive, your article may be read many months later. Traffic will still be sent to your site this way, gradually and continually feeding email subscribers into your database.

6. People will come to know you as an expert on your subject. More people will sign up to your email list due to the fact that you are recognized as an expert in your field.

7. You can get your article published in free ebooks that are distributed all over the web. This will drive more traffic to your web site, and more subscribers.

8. This will help you become a trusted vendor of information.

9. If you allow anyone to publish your article or email it to a friend, you will gain further exposure for free. The further exposure to friends can add to the growth of your email list.

10. Webmasters may read your article and display it on their web site. You get additional free exposure.

11. If you send out an ezine, you could offer to swap articles with other ezine publishers for free. This provides more publicity without expense.

So, there are quite a few email list building benefits that you could receive from publishing simple articles like the one you'e reading. If that isn't enough reasons for publishing your own articles, I don't know what else you'd need. Don't forget to provide enough valuable information. The more knowledge you supply, the more valuable you become. Provide real value and you will always have people clamoring to sign up for your newsletter or ezine to learn more.

Article Source: http://www.content.onlypunjab.com

Melvin Perry is an internet entrepreneur whose been marketing online for over 3 years. If you want to learn more information on how to have articles send you thousands of visitors per day, then get his free online video tutorials at Email List Building Tactics

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