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Pluck™ Corporation, a social media technology pioneer, today announced that the Austin American-Statesman is one of the first major daily newspapers to feature and host local candidate political blogs on its web site (www.statesman.com) in order to provide readers direct access to information about candidates within central Texas. The candidate blogs give readers the opportunity to explore the backgrounds of candidates at all levels of the political process, while giving the candidates a digital platform to showcase their views on topics important to voters in the region. The candidates who have posted their blogs on www.statesman.com span various parties and state offices, with candidates running for the U.S. House of Representatives and State Representatives to those running for County Commissioner and Justice of the Peace. “Allowing a candidate to blog on Statesman.com isn't much different than running an extended excerpt of a political stump speech in the newspaper,” said Tim Lott, assistant managing editor for The American-Statesman's Web sites. "We're aggressively reporting the campaigns. But we thought the blogs would be an effective way of letting candidates say what they want to say to our readers," Lott said. "And our readers are smart enough to know the difference between candidate blogs and staff reporting." By hosting the blogs, www.statesman.com is giving all candidates an even “digital playing field,” while allowing voters to see where candidates stand on issues important to them. The candidate blogs can be viewed in the www.statesman.com Elections Coverage section online at: www.statesman.com/news/content/news/local/elections_general.html About Pluck Corporation Pluck Corporation’s social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties, driving audience traffic and revenue. Clients include Gannett, Hearst Corporation, Meredith, Rodale and The Washington Post. The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield. Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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