Banner Advertising and Receivables

Considering adding revenue to your website? How about adding a banner ad or something of that nature? It could be done quite easily and if you do it right you may find that the competition also wishes to place an add perhaps on another page, while the rivals bid up the price for those adds. Of course all this is great especially if your site is charging monthly for such adds, but more importantly than the price you charge is the payments that you receive from those advertisers.

You see so often when you sell a banner add on your site you are dealing with companies who pay their bills slowly and many who never pay them and thus you accounts receivables look pretty but the amount of money you actually collect is next to nil. So, therefore you must stay up on who owes you and work with them. This takes time of course and that means more staff and that means more costs.

How long should you let an advertiser go before they pay you? Well when you are new maybe 90-days, but as things heat up and more and more people are bidding you need to charge 3-months in advance security deposit and then monthly invoicing to insure your receivables are coming in so you can grow your website. Consider this in 2006.

Article Source: http://www.content.onlypunjab.com

Lance Winslow, a retired entrepreneur, adventurer, modern day philosopher and perpetual tourist.

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