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Your vision is clear, you’ve identified your product; now BRAND it! What’s the purpose? Your BRAND identifies your product as belonging to you. When I write an article for the Internet, I brand it with my signature and my author box at the bottom. When I paint a picture I sign it “Jan”. Everyone knows it belongs to me. My articles sound like me, when you read them. And my paintings all have a common denominator. The function is simple. Both are basic art forms. When you buy a Ford, you know it will have a smart oval with FORD in the middle. GM is stamped on their products too. GE stamps their Brand on their products. So, why should you brand your product less? Your brand should accomplish five tasks: 1. It should tell everyone in what specific niche market the product belongs. You won’t find the Nike swoop in a grocery store! 2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE. 3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere. 4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us. 5. It should be perpetual. Once you brand your business, hang onto your brand. You’re known by the brand you carry. My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy’s fault. (Of course, I don’t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight. My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.” Clearly marked, on all four sides, the vehicle said, “Dodge!” I don’t remember now whether he got a ticket or not. I just remember the officer laughing happily at the incident and appreciatively commenting on my grandfather’s sense of humor. “That Dodge is well branded!” The purpose of a Brand is Identification. What is your Brand Identity?
Article Source: http://www.content.onlypunjab.com
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