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“This branding iron is hot boys, just how many butts you wanna burn?” When Tom Seleck spouted the phrase in a popular western, he was talking graves; Levi Straus and Wrangler brand their denim jeans, and local cowpokes brand the hip of their cattle to mark their territory. Some random ranchers may have moved on over to ear tags, but when I see cattle from the Bar V, I know they belong to me or one of my cousins out there wielding a hot iron.When our cattle cross a fence or roll on over a neighbor’s pasture in a snow storm, it isn’t hard to figure out who to call. It hasn’t been too long since I got a call from a neighbor asking who was going to pay for the petunia’s one of our bulls managed to scarf down on a Tuesday morning. She found him sitting in a lawn chair soaking up sunshine and nibbling on purple petunias near her back porch. I took the truck and went to load him up and bring him home.Feasibility branding is all about making your product recognizable to the market. Whether your market is the neighbor, or someone across the country, they should be able to recognize and identify your product by the brand you attach.Your brand should:
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Jan Verhoeff promotes brand identification for business online. Get your FREE ezine Subscription to The Branding Iron at brandyourmarket.com and learn the importance of an identifying brand for your product or service.
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