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Occasionally, I come across a brand so simple and precise I have to stand back and appreciate the austerity of it. Most often these brands are signature brands.A copywriter friend signs her work “Dina” and it’s quite effective. Her name is simple, clean lined, and unique enough that it’s all she needs. Everyone in the industry recognizes her work, because it follows the simplistic style of her signature; straightforward, implicit, and concise.Our current President is identifiable by his middle initial. Through all of history I imagine he will be recognized as George W.Nobody has to tell you that “Bugs” is a bunny. Everyone knows that “Bugs” has long pink ears and a fluffy tail.When a local business owner came to me this week with an issue about renaming her business, the solution was obvious. Her non-storefront location offered a blazing trail of business, if only there was an identification of what she provided. The secluded entry hidden behind a rock wall, prevented folks from seeing into the establishment, and her site offered no front windows. Since Leesa is a familiar name locally in food establishments, we embellished it and stopped there.Leesa’s Backroom Diner was born. Gussied up with Leesa’s color “pink” the sign stands out, states a fact, and gets the job done, with simplicity. We painted the door Leesa’s signature color and lined the hallway leading to her dining room with the same color and posters of prime menu items. Of course, her tablecloths are pink and her waitresses dress in pastel pink uniforms. Everyone remembers Leesa’s because her brand is simple and recognizable.When branding your business, remember: simplicity goes a long ways toward making your brand both recognizable and memorable.© 2007 - Jan Verhoeff
Article Source: http://www.content.onlypunjab.com
Jan Verhoeff punctuates branding with identification. Recognition is the whole purpose behind putting your brand on your business. Get the recognition you deserve and learn the process of Branding your Market with your FREE subscription to The Branding Iron at brandyourmarket.com TODAY.
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