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Quality is the key to branding success. If quality is in place, it is likely that performance is also in place. Some brands tell you immediately that there is quality or at least they advertise themselves that way. Maytag is a good example of quality. Their ads boast of the bored service person because their product is of such a quality that repair is not necessary. Maytag stands for quality. Those that purchase the product have an expectation that they are buying quality. Quality is often measured in terms of dollars. It seems the higher the quality, the higher the price. Consumers expect to pay more for higher quality goods and services. If you pay $5 for a shirt or blouse, you probably think that it is cheap and will not last long. If you buy one for $100, then you expect it to be of high quality and last for a long period of time.When you analyze your product or service, you should decide where on a scale of one to ten it fits on a quality scale. This in turn will help you to determine how to price your product compared to others on the market. If you feel that your quality is not high enough, then branding may be more difficult although there are examples of low quality products that have a brand. A brand will be perceived by customers from the start as either high quality or low quality. If you are in the low quality end, it is very difficult to move up the scale.Quality followed by performance is a key to making a brand a success. Take time to look at what you are selling or solving and see if you would buy it from a quality standpoint. If you are to build good business relationships with your customers, then you need to have a quality product.
Article Source: http://www.content.onlypunjab.com
Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at BizMechanix.com. You may also view her latest publications at BlueprintBooks.com. Dr. Daoust also writes for the National Networker theNationalNetworker.com.
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