Brands Make Relationships Easier

If you represent a brand, people will generally flock to you. But first, you must take the time to create the brand. A brand is often equated with the product or service provided and it is not that difficult to start in a small way. Because a brand is quite often only a symbol or name, you will need to have one that is easily remembered. Besides being remembered, you will need to find a way to have your name or logo equated with the product or service. I recently saw an ad that had two people running towards each other and then as they got closer they saw the other person and then quickly backed up and ran the other way. It reminded me of the Bo Derek movie "10". It was a great ad but I do not remember what they were selling or telling me. If the ad had a real connection to the product, then I may have remembered.
There are several things you can do to begin the branding process. Here are five quick things to help you along:

• Assess your current marketing materials and pick out inconsistencies, then change then so they all give the same message


• Interview your sales representatives and record the message they are giving to the customers. If the message is not the same for all reps, then change it until it is identical (within reason)


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  Interview a few of your customers and record their impressions of what your company has to offer. Compare this to what you think you have to offer. Make any adjustments to align these points of view Assess your current advertising program and pick out the placement and location of all your ads. Do these ads have the same consistent message?


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  If you have products to sell, check all the packaging. Does the packaging fit with the rest of the corporate image? If not, what changes can you make to the packaging so that the brand is consistent?

Article Source: http://www.content.onlypunjab.com

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at BizMechanix.com. You may also view her latest publications at BlueprintBooks.com. Dr. Daoust also writes for the National Networker theNationalNetworker.com.

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