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Creating Traffic Online With Other People's Lists

By: Sean Ray


A list is a portal into a market. The more lists, the more portals. The more portals, the more sales. While creating and maintaining your own list is vital for any internet marketer, using other people’s lists is a great way to expand the scope of your marketing and build your own list at the same time!

There are a number of sources of email lists. Many can be easily rented from list rental agents who source their lists from “compilers” or magazine circulations. But lists are also often available from your peers – other businesses or affiliates that may want to trade lists with you to test their effectiveness with their own marketing. List swaps can be a very effective way to test new markets.

Whatever method you choose, be sure to consider these criteria:

  • Where did the list come from? This is a vital aspect of determining whether the list is “qualified.” Is the list something sloughed off because it was completely unproductive or is it a list of buys?

  • Is it opt-in? – and preferably “confirmed opt-in” (meaning that the opt-in has been confirmed separately.)

  • What offers were used to compile this list? Is it made up of responders to free literature? Or is it a list to receive a free trial? Or what?


  • One rule of thumb in using other people’s lists is to always test them before taking the entire list. A good practice is to test a portion of the list at the same time you mail your house list, and using the same offer. In this way you can easily see how the list performs relative to what you get from your house list.

    Lastly, don’t forget that you are list-building too. Any name from someone else’s list that converts to your offer is yours to keep!

    Article Source: http://www.content.onlypunjab.com

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