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Even the small discounts you get from a wholesale printing company when put together can make a big difference in stretching your marketing budget. Given the prevalence of penny pinching marketing directors, such a description is almost redundant. As marketing budgets begin to shrivel up, you have to be more creative in extending your marketing budget. Getting a good rate of return on investment for your print ads is a two way street. One flows to minimizing the investment with fewer and smaller circulation advertising, while the other flows to maximizing the return with more investment with wider scale advertising. It’s a good thing though that printing companies are also feeling the pinch and are becoming more competitive in their pricing. As a rule, the bigger the print jobs the more leverage you have in getting a discount. Most printing companies even reflect these price discounts in giving their quotations to encourage bigger projects. Printing is cheap, and the more prints you get the cheaper it becomes. Of course, like an enthusiastic bargain hunter, the obvious catch with wholesale discounts though is what you’ll do with all the extra items? This is where creativity should come in for the creative marketing director. • Double Purpose Printing: You can print extra pieces of your print products if you can also double up their functionality. Those in the tourism business like hotels and tourist shops print a map at the back of their business cards, a great way to invite them back when they’re shopping for souvenirs. Jewelry stores can use the back of cards to print guides for birth stones. Pharmacies can use this to write about generic drugs and their uses. Any business can write something useful in their business cards to make them more interesting and a more worthwhile item to keep. If you’re out of ideas, a pocket calendar always comes in handy. • Fusion Marketing: You don’t have to join the merging bandwagon, but you can merge some of your business functions particularly marketing. Think about it. How many other businesses do you know that tries to reach the same target market, are short of advertising budgets, and will appreciate wider reach and coverage? Look at the Milk campaign that simply focus on pushing people to drink more milk in general instead of pushing for specific brands. More than competing for a bigger slice of the pie, they focus on making the pie bigger. If you’re selling an already popular item on the other hand and there’s too much competition to work with rivals, you can always work with businesses in a related industry. In simple analogy, increasing the sales of coffee may lead to an increase of sales in coffee mugs. Explore these relationships and work your marketing scheme around this. You get to share the marketing cost, expand the coverage of your advertisement, and with more prints, you get bigger discounts. Take advantage of the discounts you can get from a wholesale printing company. The more money you save, the more money you can use for other advertising ventures. Of course, with more advertisements the better your chances are of reaching more prospects and getting a higher return.
Article Source: http://www.content.onlypunjab.com
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