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Many exhibitors are moving away from the standard 10’ pop-up curved wall display in favor of different uses for the pop-up aluminum frame. The pop-up frame, with fabric panels magnetically adhered to the front with the use of folding, metal channels bars has been the “convenience” standard for over 15 years. Most exhibitors put velcro on the back of their graphics, and then just arranged them on the face of the curved wall pop-up as desired. The pop-ups started replacing the old, folding panel style display in the early nineties, as their portable cases were lighter and smaller, too. The convenience of the pop-up style exhibit quickly supplanted the bulky, heavy flat panel displays then in use.Within the last few years, this technology has opened the way to newer uses for the expandable aluminum pop-up frame. Its lightweight, “expandable to large size” ease of use keeps it the product of choice in the tradeshow exhibitor market, but now there are different ways this frame is being used. The first change is now called the “big fabric” style pop-up. The expandable aluminum frame is used as before, but with a preprinted full-face graphic pre-attached to the aluminum frame. The old style pop-up required the graphic face to be cut in three or four sections, and then applied magnetically as before. Now the graphic is already attached to the frame, and the exhibitor merely needs to pop-up the frame and he is ready to go. This new style of pop-up can be configured either as a straight frame, or curved frame depending on the exhibitor’s needs.The newest style of pop-up is referred to as the “expression” or multi-faced pop-up exhibit. The expandable aluminum frame is used as before, in either the standard ten foot wide format or different frame shapes altogether, such as pyramids (triangular) or columnar (thin and tall). The frame then incorporates a preprinted, pre-attached graphic (fabric), but in different shapes and sizes attached to multiple points within the frame. This results in an unlimited number of marketing options for presenting product to the exhibit attendees. The exhibitor can group different product lines on different parts of the display, or attain a “three dimensional” effect by attaching the graphic to points forward and rearward within the frame itself. Further, different “skins” can be removed or replaced quickly and conveniently within seconds, while at the show if necessary.As pop-up displays evolved, frame shapes evolved also, and the standard 10’ curved wall shape remained only one of many frame configurations. This latest change deals with the presentation of the graphics themselves, allowing for far greater creativity and convenience than ever before.
Article Source: http://www.content.onlypunjab.com
Bob Albright has been designing trade show displays for Midland Trade Show Displays for over 24 years. See all the new trade show exhibit designs and structures on their website.
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