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I’m finishing the end of my first week of the two-week trial subscription with Netflix, and I have to say, I’m impressed! (1) They promised about a one business day turnaround on orders, and they’re on their game! Let’s say you return your video to them and they receive it on Monday; by Tuesday, you may have the next video on the list that you submitted, parked in your mailbox. (2) I signed-up for the two videos at a time subscription, expecting that I’d be able to comfortably watch and turn around about two sets a week. That’s on target, too, so my net cost per video is going to be around a buck, and possibly less. (3) The packaging in which they send you the video, which also serves as the return envelope, is easy to use and brilliant in its simplicity. You don’t have to write anything. Just pop the already watched program in the envelope and either leave it for your postal carrier, or put it in the nearest mailbox. (4) The convenience of not facing late fees or having to drive your viewed videos back to stores cannot be overstated. It saves gas, time, and of course, money. (5) Navigating the Netflix site is easy and it’s a snap to add a new video to your list, or to rearrange your priorities for viewing them. Finally, it’s a pleasure to praise a company that is delivering value while reinventing what is, at best, an imperfect pastime: renting movies or subscribing to movie channels. This process blends the Internet and snail mail into a convenient package. So far, so good! My recommendation: Take Netflix up on it’s trial offer, and test it for yourself! Dr. Gary S. Goodman is the best-selling author of 12 books, over 600 articles, and the creator of numerous audio and video training programs, including "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant-a favorite among salespeople and entrepreneurs. For information about booking Gary to speak at your next sales, customer service or business meeting, conference or convention, please address your inquiry to: gary@customersatisfaction.com
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