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Let's play, when I ask "What is your definition for marketing?" what will you answer? I think that you will say that marketing is selling a product or group of products to a particular customer or group of customers. What if I say that your definition for marketing is not precise? Will you think that I'm crazy?People always perceive that marketing is a synonym of selling. It is not actually. Selling is only a part of the intricate marketing processes that a marketer should go through. Marketing starts in analyzing the situation of a particular market through research, the effect of these situations in a business, the probable products, prospects and marketing channels and their evaluation, and the control and implementation process.
In marketing, you have to set the right 4 P s. These are price, promotion, product and place. The price is the appropriate price of the product considering factors like the purchasing power of your prospects.
The advertisements centered on how the product will be useful for the customer and how the product fits in, in the lifestyle of the target market. Then now, another form of marketing has breakthrough. This is the societal concept of marketing which is the same as its predecessor with a twist. The twist is that the product should cause no harm into the society and the marketer should be responsible on the damage that it will give (if there is any). It is a matter of societal responsibility definition for marketing.
Article Source: http://www.content.onlypunjab.com
Written by Steve Pavis
In the last year Steve’s companies have generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at onlinemarketingelite.com Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is "find an easy market" with little competition and research your keywords correctly, research is the key
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