Do You Need a Brand?

So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?

A brand is a unified message that you send to clients and potential clients about what your business is, what you do, and what your business stands for – it’s your business identity. From your business name, to your logo, to the stationary you use – all of this makes up your brand. Whenever you put something out in the market-place, it should reiterate your brand.

It is critical that you have a brand so that clients remember you, and so that your business appears professional and powerful.

The easiest way for someone to remember something is to see it over and over and over again in the same context. If your potential clients consistently see the same message from you, they will think of your business when they need your products or services.

Think of some of the big companies. Let’s look at McDonald’s for a minute. What are their corporate colors? Red and yellow. Every time they produce marketing materials, red and yellow are the predominant colors. I remember in high school, there was another school whose colors were red and yellow. We used to call them the McDonalds school – because those colors together always make you think of McDonalds. That’s powerful branding when, even out of context people think of your company! What is their logo? The golden arches. They don’t use a different version of the letter M. Whenever you see it, it’s always the same. If you saw a version of their logo in Times New Roman font, for example, you might not associate that with McDonalds.

Take a look at your marketing materials and everything that goes out from your business. If you are not presenting a unified front, begin thinking about how you can change that. You want to make it easy for your clients and potential clients to recognize you and to remember you when they need your products or services.

Article Source: http://www.content.onlypunjab.com

Jenn Givler is a Business Empowerment Coach. She teaches clients to get rid of the anxiety and uncertainty in their business. Receive a free marketing e-course when you sign up for her e-zine: www.jgivlercoaching.com/success_secret.htm

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