Do You Want To Become A Rainmaker?

During my 35 year career, I have had the privilege of being referred to as a "Rainmaker" in several news articles and stories during interviews with some of my clients. I take that as a very kind compliment. Some may ask, what is a "Rainmaker?" The American Indian tradition would say that the Rainmaker used magical powers to bring rain to nourish crops to feed the people of the tribe. Today, the most common and simplistic definition I can offer would be this: A "Rainmaker" is a person who brings the most revenue into a company or organization and the revenue or money is the rain. Today's "Rainmaker" makes things happen, generates the most new customers, new business and takes the art of the doing business to new levels.

This past Christmas (2004), I was given a very special and interesting book by Jeffrey J. Fox. The title: "How to Become A Rainmaker." This is a great book and I have reread this book once a month since I got it. Jeffrey Fox has hit a home run with this book, in my opinion, because he has put his advice into a handbook form that is easy to read and understand and very valuable to anyone who wants to become a "Rainmaker."

And just to wet" your appetite further, here is "The Rainmaker's Credo" from Jeffrey Fox's book - How To Become A Rainmaker"

Cherish customers at all times.

Treat customers as you would your best friend.

Listen to customers and decipher their needs.

Make (or give) customers what they need.

Price your product to its dollarized value.

Show customers the dollarized value of what they will get.

Teach customers to want what they need.

Make your product the way the customers want it.

Get your product to your customers when they want it.

Give your customers a little extra, more than they expect.

Remind your customers of the dollarized value they received.

Thank each customer sincerely and often.

Help customers pay you, so they won't be embarrassed and go elsewhere.

Ask to do it again.

Article Source: http://www.content.onlypunjab.com

Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business. To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or jgecoach@aol.com

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