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You've heard the adage Keep It Simple Sweetie (K.I.S.S.)? Well, that saying couldn't be more true when it comes to personal branding. Like many areas of life, keeping things simple is the most effective tact and personal branding is no exception.No matter how challenging or 'unique' your business is your brand will always be more relatable and effective when your target audience can understand it in mere seconds. If you find yourself having to over educate your audience, that's a sure sign that your brand has not passed the K.I.S.S. test.The most powerful personal brands are built on a three-prong approach - your brands three most critical messages that are simple, direct and one-of-a-kind. Like a tripod, omitting even one of these three elements can negatively impact the stability of your brand.To ensure that your tripod is well balanced on all sides, check for the following brand elements:1. What you doHow are you describing yourself when you're asked the 'what do you do' question? If you find yourself saying things like:"I'm in real estate""I'm a Life Coach""I sell skincare""I'm in sales"You're saying very little about what you actually do and instead, are describing a function. Consider how you benefit your clients/customers. In what way do you affect their lives? THAT is what you do!2. How you create value for othersWhen you know what you 'do,' you are in a much stronger position to describe how you create value for others. Don't make the mistake of confusing your 'do' with your 'value.' Instead, think of your value as the unique way(s) in which you deliver your 'do.'3. How you're different from your competitionThe three legs of your brand tripod are well balanced when you also include how your 'do' and 'value' differ from that of your competitors. This is one of the reasons why understanding your competitive landscape is important. Many small business owners omit this step and therefore are at a disadvantage in clearly articulating how they differ from others.When you can clearly express all three elements of your brand, in a simple and clear message, you are making the decision to do business with you an easier one for your audience. Communicate all three points in everything you do (brochures, elevator speech, flyers, internal brand systems, everything!) and you're on you're way to being a KISS-able brand.© 2006 - Liz Pabon. All rights reserved.
Article Source: http://www.content.onlypunjab.com
About the author: Liz Pabon, “The Branding Maven,” is inspiring, motivating and empowering - but most importantly, she’s effective. A speaker and author on the topic of personal branding, Liz delivers insights and principles that are proven to achieve WILD SUCCESS. Liz publishes the weekly Keys 2 Wild Success! ezine. If you're ready to ATTRACT amazing clients, set yourself APART from the pack, make a lot more MONEY, and have a lot more FUN in your small business, get Liz’s FREE WEEKLY TIPS by going NOW to www.thebrandingmaven.com!
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