EDiets.com(R) Announces The Completion Of The Sale Of Primary And Founder Shares

eDiets.com, Inc. (Nasdaq: DIET), leveraging the power of the Internet to bring diet, fitness and healthy lifestyle solutions to everyone, today announced the completion, on August 1, 2006, of the sale of 297,030 of the Company's primary shares to Prides Capital Partners, LLC ("Prides Capital"). Also on August 1, 2006, the sale by eDiets.com's Founder and Chairman, David R. Humble, of 4.3 million shares to Prides Capital was completed and Mr. Humble resigned from eDiets.com's Board of Directors. Kevin A. Richardson, II, Prides Capital's Managing Partner, was simultaneously elected to the Company's board and appointed Chairman. Per Nasdaq rules, both transactions were subject to shareholder approval, which the Company obtained on July 27, 2006.

Robert Hamilton, Interim CEO and Chief Financial Officer of eDiets.com, commented, "On behalf of everyone connected with eDiets, I would like to pay tribute to Dave for his inspiration, leadership and hard work in creating and leading this business. Thanks in large part to Dave's vision back in 1997, the internet is now a widely accepted medium for people to make positive changes in their lifestyle and physical well being. Since then, our two million plus customers are proof of the wisdom and success of Dave's innovations with eDiets.com."

Mr. Hamilton continued, "We now begin a new era as the Company builds off of its successful history to expand its imprint in the healthy living space. Prides Capital, specifically through Kevin Richardson and Stephen Cootey on our board, will offer tremendous knowledge and insight as we continue these efforts."

Kevin Richardson commented, "We are excited to be working with the management team and employees of eDiets. The Company is a great platform to grow within the healthy living space, and we are looking forward to becoming the premier player in this arena."

About eDiets.com

eDiets.com, Inc. is a premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 more than two million consumers worldwide have become eDiets.com members.

Among other honors, the site has been named a Forbes.com spring 2005 "Best of the Web" and "Forbes Favorite" in the diet and nutrition category, and a PC Magazine "Editors' Choice" 2004 and 2005. eDiets.com offers more than 20 personalized online nutrition and fitness programs, as well as access to a wide range of expert and peer-based online support services that are all conveniently available around the clock. Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates Web sites at http://www.eDiets.com, http://www.eFitness.com, http://www.eDiets.de and http://www.eDiets.com.es. For more information about eDiets.com, please call 954-360-9022 or visit http://www.eDiets.com

About Prides Capital Partners, LLC

Prides Capital, based in Boston and San Francisco, specializes in strategic block, active investing in small- and micro-cap public and private companies. In partnership with its management teams, Prides seeks to create value through strategic, operational and financial assistance. For more information, please visit http://www.pridescapital.com.

The securities sold in eDiets.com's private placement have not been registered under the Securities Act of 1933, as amended, or any state securities laws, and were sold in a private placement pursuant to Regulation D of the Securities Act. The securities may not be offered or sold in the United States absent registration or pursuant to an exemption from the registration requirements of the Securities Act and applicable state securities laws. The Company has agreed to file a registration statement covering the resale of the shares of common stock acquired by the investors and shares of common stock issuable upon exercise of the warrants acquired by the investors. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

Safe Harbor Statement

Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that the Company will not be able to obtain sufficient and/or acceptable outside financing (when and if required), changes in general economic and business conditions, changes in product acceptance by consumers, a decline in the effectiveness of sales and marketing efforts, loss of market share and pressure on prices resulting from competition, volatility in the advertising markets utilized by the Company, the termination of contractual relationships with the Company's brand partners which license certain brand components and other proprietary information for the Company's subscription programs, regulatory actions affecting the Company's marketing activities, and the outcome of litigation pending against the Company. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to the Company's Annual Report on Form 10-K for the year ended December 31, 2005, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward- looking statements.