Email Marketing - How to Format Your Emails so That They Look Clean and Are Easy To Read

Your emails need to be written so that they can be read in basically one eye movement from left to right. Also, the emails need to be formatted so that they are not reformatted by the email recipients’ email host.

The easiest way to keep that from happening is to format the emails so that they are no more than 65 characters wide, including spaces. If they are wider than that, some email programs will reformat them, and the emails end up looking real choppy – some lines are real long, and some are real short. There are several email editing programs out there; you can find them pretty easily using a search engine, or you can do it by hand by counting out 65 characters and placing a ruler across the top of the word processing document, and hitting ‘return’ at the end of every line (basically creating a hard break after each line).

I personally think that if you give a hard return at the end of every few sentences, that it is very readable and probably creates more clicks long run, like this:
So this is what
it might look like
if you were to hit a
hard return after
every few words.

It basically makes
a lot easier for the
reader to just scan
down and get to your
click through if they
are in a hurry.


This also creates a
distinguishment between
your emails and many
of the others that people
receive every day.

As you are writing emails, you can play around some with how they look, and you should come up with something that complements your personality.

Article Source: http://www.content.onlypunjab.com

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