Email Marketing - My Secret Formula For Writing Winning Emails

I am very much against giving you a formula for writing an email. But I fear that if I do not, some of you will think this book is incomplete. But you must take my word for it that I hardly use a formula, maybe just some basic sales idea in the back of my head, when I am writing emails.

I like to have my very first line in my email match or be the same as my title. Why? I figure that the reason they opened my email was that the title stimulated them, that it interested them. So if I want to create interest, why not use the very same line that is already proven to create interest in this reader, for my opening line. So, for example, if my title was: Can You Build a List Like I Can? , then my email might open like this:

Dear {!firstname-fix},

Can you build a list like I can?

Are you getting 10 subscribers a day, or are you getting 50-100 like I am?

Next, I have to back up what I say. So my email might continue like this:

I have recently written a book that teaches you exactly what I do to get 50-100 subscribers.

I guarantee that if you read my book, I will give you 3 times your money back, if you don’t triple the number of subscribers you get everyday.

I really believe in this technique – look, it works for me, and makes me a lot of money.

(insert URL here)

Here’s the deal. I really believe in you. I want to see you succeed. I want you to have the same exact techniques I had when I got started.

To download everything, go here: (insert URL here)

To your online success,

Sean Ray

I went ahead and continued with the email, so that it is not really broken up, but now I will dissect it.

After I say something that backs up my initial title and leading sentence, I use something to compel the reader to click the link.

Notice that I am not selling the book here, the sales letter does that, but that I simply give them an incredulous reason to click the link: I guarantee that if you read my book, I will give you 3 times your money back, if you don’t triple the number of subscribers you get everyday.

Next, I include language that makes this really personal:

I really believe in this technique – look, it works for me, and makes me a lot of money.

(insert URL here)

Here’s the deal. I really believe in you. I want to see you succeed. I want you to have the same exact techniques I had when I got started.

Now you can do this lots of different ways. Without writing a whole bunch of emails here, I will give you a mini-formula to follow:

1) Create interest

2) Give them a good reason to click

3) Be personal

That’s it! Notice there is nothing in there about selling. The sales letter does the selling.

Article Source: http://www.content.onlypunjab.com

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘ Download it free here: Secrets of Article Promotion Do you want to learn how to build a massive list fast? Click here: Email List Building

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