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Emails and Websites

By: Hazzaa Kassis


Emails and Websites
One of the most important things in our industry is marketing. How we do it is different for each and every one of us. During this past year when our industry was at it's lowest did you take advantage of this time to Market?

Many of us have ourselves listed with one, two or quite a few different Notary listing or Associations. In the past few months, I have noticed a disturbing "OhOh". What is this OhOh you ask? Here it is. In sending out our monthly News letter the "Notary Voice" to several thousand notaries nation wide, we get quite a few returns of invalid email. In going through these emails to see what the issue was, OhOh. Emails such as xxxx@hotmaiil.com or xxxx@sbfglobal.com and the best was xxxx@aol.aol . In many cases I was able to find the error and fix this for the members. If you have your own email misspelled, what kind of confidence are these companies going to have in you. This is a major issue because this is not a small number that I am referring to. We are taking an average of 2.3% of all emails we have are either incorrect or discontinued. The Midwest Notary Association may be a small organization in comparison to many and we are finding these issues on our site. How many companies are you listed with paid money to become a member of and put in WRONG information? If your email is incorrect, could your phone number be incorrect also? Could you have made a typo in your name spelling? (Yes this may be to the extreme but it COULD happen). My first suggestion to each and every Notary Signing Agent who is trying to make a living at this, sign in to every listing you have signed up with and check, double check and triple check your information. If a company sends you an email with a signup package, are you going to receive it?

The next thing on the menu is your email signature. What does it say about you? We receive hundreds of emails every month, and the ones that catch my attention the most are the ones with a great signature. It tells me who I am dealing with. Tell a little more about yourself in your signature, not just contact information but also include your signing experience. An example might be:

John Doe

Company Name

Certified Signing Agent for 5 years

Over 1000 Successful Signings

Address

City, Zip, State

Phone Number

Website

Email Address

Some put in an image of a business card, which is great, but many companies do not allow image attachments to be downloaded as part of the email. The end result is your email ends up in the Spam Folder or just never hits the recipient's computer at all.

Two more important facts to keep in mind when choosing addresses for your profession are "Simplicity" and "Professionalism". No one wants to type an email with too many letters. First it takes too long and second it is hard to remember. I have received emails from people with over 100 characters in the email address. An example of this might be (this is not a real email address) professionalsigningservicesonthego@myprofessionalsigningservicesinmichigan.com . Although this email has actual words it will be hard to remember. It becomes more difficult when you are using acronyms and numbers. Make your email short and easy to remember. The last thing on email addresses is professionalism. Remember this is not your chat-room email or your personal email. This email will make an impression if you use it the wrong way. Cutsie or obscene email addresses are not appropriate for our profession. You may be thinking "Do people actually use emails like that for this industry?" and the answer is YES. I won't use examples of these emails but those using them know what I mean. If you have a long established email, you may have a hard time changing it. If you are new to the profession, change it soon.

In today's marketplace, websites have become a major player to our overall appearance. Companies do view your website (if you have one) to learn more about you. This allows you to give detailed information about yourself/company and your services. Whether you do business with signing services, title companies or lenders, your website will tell it all. Keep in mind the same rule applies to websites as it does to emails. Keep it short and professional. The longer the name, the harder it is to remember and the longer your email address will be. Create a contact us page where companies can contact you by email or phone; your location etc.

You will also want to include a coverage area. Create a spreadsheet (download at http://www.mwna.net/coveragelst.xls) including counties, cities and zip codes or a map to show your coverage area. The one thing that is NOT recommended is to include your price. If a company looks at your site and sees your prices, they may consider it too high and not call, which eliminates any chance of negotiation. On the other hand, a company may pay high fees and drop their fees based on your price. The best practice is to have a set price for your services and allow a little room for negotiation. But fees are a whole different ball game and we won't get into that here. Add an About Us page and tell it all here. Who are you, what do you do and why should I choose you over your competition. This is your chance to shine. The key thing here and many of your competitors think this is where you are supposed to tell the world about your spouse, kids, dog and your hobbies. Keep it professional. Companies want to know what you know about loan documents, professionalism, appearance (a picture would be helpful) and your over-all people skills. Your people skills are not determined by "I like meeting new people" or "I am good with people" Companies will determine this by the way you present yourself on your website or by talking to you on the phone. The key thing to remember is your website is there to sell your services not a job application. This is not a resume but a sales tool. We sell ourselves everyday of our lives whether you realize it or not. Every job interview you have ever had, you were there to sell yourself. Every job you have ever had, you sold yourself. You were chosen over several candidates. Let your site sell you. Finally you will want to add a Links page. Reciprocating links (this is where you put a link to someone else's website on your site if they put a link to your site on theirs) is one of the most powerful tools for your site. I will go into reciprocating links very briefly as not to confuse you. What these links do for you is brings your rankings up on the search engines. The more "pertinent" links that lead back to your site, the more value the search engines find your site to have. These sites can be anything from (yes) your competition to lenders. Have other signing agents add your link to their site and in turn do the same for them. The more links leading back to your site, the more value your site has. Going into this further has nothing to do with marketing yourself as a Signing Agent but would help your website substantially. There is a huge amount of information all over the internet on the subject. (You can do a search using your favorite search engine for SEO, Search Engine Optimization)

Article Source: http://www.content.onlypunjab.com

www.mwna.net

www.halitek.com

www.notarycentral.net

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