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Research and Markets (http://www.researchandmarkets.com/reports/c42743) has announced the addition of Kids Snacking - US - August 2006 to their offering. This report includes snacks that are specifically promoted or generally consumed by the majority of children aged 6 to 11. Children are some of America’s most frequent snack consumers. In 2005, there were 23.6 million children aged 6 to 11. They constitute a third of the under-18 population and 8% of the total population. As such, children hold an important place with snack food manufacturers, both in the present and when planning for the future. This report examines trends and patterns in kids’ snacking habits, including the influence children have over purchases and spending power, types of snacks kids eat, and attitudes towards food and snacks. This report is based primarily on surveys conducted with kids who were queried about their eating habits and preferences. Our exclusive consumer research reveals which foods kids think are snacks, treats, or both. The report also investigates children’s snacking habits to discover how much control children have over when they eat snacks, what they can eat and who prepares snacks for them. Frequency of snacks and tendencies to skip meals are also revealed. Prominent themes throughout this report center on nutrition and marketing to kids. The incidence of obesity and other nutrition-related problems among American kids is on the rise and highly publicized. Snack-food manufacturers in particular are in the center of the controversy, and are being held accountable for marketing tactics that target children. Consumer results reveal that parents are increasingly aware of the importance of nutrition and its impact on their children. In this report, we clearly identify the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. We also evaluate the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, we create a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.
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