Franchisors; How to Determine a Franchise Profile

Many franchisors in the marketplace believe that there is a certain type of person that they are targeting in order to sell them a franchise. This is a mistake in modern-day franchising and let me tell you why.

I am the founder of a franchising company and became a franchisor in my 30s. I originally had considered that there was a certain type of person I was looking for to buy my franchisees and I was thinking it would be someone just like me. Boy was I wrong.

You see, our top franchisees were not people like me. The franchisees that were the most like me actually were the biggest pains in the butt. They did not seem to want to follow the franchise system rules that we had set up and they were busy being entrepreneurs rather than following the system. A system, which I had designed over a 25-year period and it was perfect in every single way. If you change something it simply would not work as well, of course how would they know that?

Sure they can read the manual the exact way to do things, but we also left out of the confidential operations manual all the mistakes we've made over the last 25 years. In other words we had everything in the manual to help you do things right, but we did not list all the mistakes we had made along the way. I suppose if someone knew all the mistakes we've made along the way; that they may not have the confidence to buy the franchise in the first place?

Nevertheless, what I'm saying to you is that our top-performing franchisees were people from all different walks of life, every income level, every religion, every nationality and they ranged in age is from 18 years old to 75 years old. The fact is there is no profile for a franchise buyer and franchisors need to know this and stop trying to profile a specific type of individual to buy your franchises. In theory it sounds like it might work, but in actuality it is all wrong. I hope you will consider this in 2006.

Article Source: http://www.content.onlypunjab.com

By Lance Winslow

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