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If you haven’t considered sending out a press release, you have yet to consider all your advertising options. Out of all the advertising options you have, sending out a press release that can be picked up by all the major and local newspapers, is the most cost-effective form of advertising. It reaches out to more than just web browsers. Are you willing to tell the community the goods things going on with your business?

With a well-written press release, you can have the local and national press calling to find out more about your business, tell their readership about your products and services, and introduce you to new customers. If the press release is engaging enough, they will print it as written and not take out anything that you want prospects and their readership to know about the latest happenings of your business.

For start-ups, a press release is a must. This is a critical time for your business. You have to let people know that you’re out their, where to find you, and why they should look you up. Without any exposure, you run the risk of finding the same fate that most small businesses run into in their first three years of business. They close the doors or shut down the website.

Maybe, you didn’t know that you could get this kind of exposure. Now, you know. The next step is figuring out how to write a press release. There is a standard form for writing press releases, but we’ll get to that later.

It’s much more important to write well and compel reporters to pick up the phone. It’s dire that an editor wants to know more or print your press release as it is written. So, give them something juicy.

What do I Write?

When I write press releases for my clients, I interview them first. I craft my questions based on the industry that they are in. I look for differences in my client’s products and services and his competitors products and services that might stand out. I want to emphasize these things. Also, I request testimonials from customers they’ve done business with to get an idea of past customer experiences and also searching for someone else who might like to be interviewed for the release. There’s a story somewhere in your business dealings, all you have to do is find it.

Once you found it, then you have to write it. Find the angle. What is your niche in the market right now. What events are you sponsoring in the future that you want to announce? What makes you special? What makes your products and services special? And don’t forget your press release cannot be written as a blatant advertisement. If it is, it will most likely be ignored. Remember, information sells.

Now What's the Format Requirements?

FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead with every letter capitalized.

Contact Information: Skip a line or two after release statement and list the name, title, telephone and fax numbers of your company spokesperson. It is important to give a number where you can be reached at any time since reporters often work on deadlines and may not be available until after hours.

Headline: Skip two lines after your Contact information and use a boldface type.

Dateline: This should be the city your press release is issued from and the date you are mailing your release.

Lead Paragraph: Consider this the first and only jab you will be able to throw in the marketing press release title bout. Make it count. The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).

Text: The main body of your press release where your message should fully develop.

Recap: At the lower left hand corner of your last page restate your product's specifications, highlight a product release date.

Article Source: http://www.content.onlypunjab.com

Yasheve Miller is web copywriter and internet marketing specialist who has a history of working closely with small to mid-size businesses. Request a Free Proposal at www.yasheve.com or 347-598-7567 to see how he can help you achieve your marketing goals.

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