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Many people in the marketplace today try to sell their products or services by using a tactic that I believe is less than totally honest. While it might be acceptable and ethical to sell an achievable dream that offers great rewards, it is almost never acceptable to sell the concept that getting there will be easy and without effort. I haven't identified any area of life where this is true other than perhaps, failure.We live in a time where there is a sense that there should be a magic pill or instant gratification for everything that we desire, whether it is curing a disease or making a pile of money. True, some people win the lottery but I wouldn't want to stake my personal well-being on it happening to me any time soon.Since I decided to develop my sales training business online, I have become acutely aware of some of the more exaggerated claims that are prevalent, and even becoming rampant, in the marketplace. No doubt, you have seen them as well. When I was investigating the process to bring my business online, I searched out many online gurus to learn just what was involved.I saw some outrageous claims, including that I could be online in 15 minutes with a 'killer' website. Better yet, I could be ranked number one on Google within twenty four hours and the business is so easy that I could just lie on a beach on some exotic island and work only 15 minutes a day checking my emails to see how much money I was making.While it's true that fortunes are made by individuals on the internet, I'll guarantee you two things. These people don't do it working 15 minutes a day and it was not easy. It took lots of effort, patient study, serious dedication, continuous practice and determined action.Becoming a master salesperson is achievable for virtually anyone choosing to become one but you can't do it in 15 minutes a day. It does take some hard work. It too will take effort, study, dedication, practice and action. Don't expect easy, but the results will definitely be worth it.
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