Heroes: NBC Producer Talks About "Heroes Evolutions"

The WGA strike has affected the television industry in more ways than one, but this doesn't mean that the programs have stopped developing in one way or another. IN fact, NBC's Heroes has already successfully utilized other media to develop its plotlines, while the show is off air. The show has successfully delivered material to fans through the graphic novels and the supplementary site, "Heroes Evolutions."

"Heroes Evolutions" is a digital extension of the hit show that aims to further explore the Heroes universe and mythology. NBC Senior Producer Joe Tolerico is just one of the individuals who work hard to constantly develop the monumental project.

"We strive to make sure that there is something for all of the Heroes fans on a regular basis and work closely with the show to make sure that online storylines cross paths with those on-air in unexpected ways," Tolerico said in a conversation with Heroes Wiki. "We also like to keep all the plates spinning on the different platforms as much as possible."

Serving as the project manager for "Heroes Evolutions," Tolerico notes that he works with a well-oiled team to keep the sites updates and running smoothly at all times.

"It really 'takes a village,'" he said. "There are many people who work on 'Heroes Evolutions.' For some it is suggestions of storylines, for others it is producing new and original video pieces and for still others it's about negotiating deals with great comic book writers! All in all there are about 20 people who touch the product in one way or another."

In fact, the online Heroes content was originally known as "Heroes 360," but Tolerico and his team decided to change the name to make it more representative of their goals.

"360 is so 2006!... In all honesty the term was used to help us explain to executives how all encompassing we can be, and how we can tie into the show and online," he explained. "So when we sat down this fall and started brainstorming ideas for Season 2, we all came up with a list of names and sent them up the ladder for review. 'Evolutions' was agreed upon as the closest description of what we were aiming to accomplish: a gradual process in which something changes into a different, and usually more complex or better form."

As for the near future, Tolerico said that there will be more "show integration" and crossovers. He said, "We'd like to have more characters from the show interfacing with fans."

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