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There may be millions of websites on the internet, but getting to the top of the search engines for two or three keywords isn't as difficult as you might think. Remember that even though lots of sites may include the keywords for which you wish to rank highly, the keywords in question do not necessarily represent the primary subject of those sites. For instance, if you are an automobile dealer with a website, assuming the site is well written, you really don't have to worry about competition from the thousands of websites on which someone writes a few sentences or a paragraph about his or her car. The fact is, not many of the webmasters who seek rankings for the same keywords you've chosen will be formidable competition either. Most don't know enough, and many others will think there job is complete after a few months of promotion. It's not. Are you willing to keep working on your site's search engine rankings? If so, you can keep moving up the search engine ladder. And, probably faster than you think. Just do these five thing. 1. Review your meta tags and make changes if necessary. There are any number of websites offering meta tag tips...many will actually create tags for you. Be sure your top keyword or top two keywords appear in your title tag, with your best keyword first, if possible. Be inclusive in the keyword tag, but don't "stuff" it and don't list keywords that don't appear on your site at least twice. List keywords in order of importance. Your description tag should be written to draw surfers in. 2. Subscribe to a few website promotion newsletters. You'll learn a lot that will help you. My favorite newsletter is the LED Digest http://www.led-digest.com/content/view/52/77/. Don't forget to read the archives. 3. Put icons on your website that will make it easy for your visitors to social bookmark it. You can find the code for icons on http://www.addthis.com/web-button-select.html. 4. Create brief (250-350 word) articles related to the subject of your website or closely related subjects. Then, submit your articles to at least 15-20 article submission websites...more if possible. You can submit manually, but I recommend that you use a service or buy submission software allowing you to submit to well over 500 sites. It's worth the minimal investment required...here's why. With an author's box which includes a link to your site, like my author's box below, every webmaster who reprints your article will be giving you a link; a link that can help raise your rank in Google, Yahoo, and MSN. And, one article can generate hundreds of links for you. If you write a few slightly different versions of each article, you can get an even better search engine "bump" when they are published. 5. Engage in an ongoing, aggressive link building campaign. Submit your sites to at least the four or five top search engines and every relevant directory with reasonably high Google Page Rank. Then, use a tool like the one on http://www.webuildpages.com/cool-seo-tool/ to see which sites link to your competitors, and ask them to link to you. Or, you can hire an agency (including the one who offers the free tool listed above) to obtain links for you. The five activities above, in my considered opinion, represent the best ways to promote your site. There are other ways as well...you might want to try them too. But, if you engage in the activities suggested here, you'll stand a great chance of achieving significant search engine ranking gains...the kind of gains that can ensure the success of your site.
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Daniel Z. Kane has six websites with top ten search engine rankings. He offers all website owners a free, ten lesson course on website promotion . One of his top ranked sites is on online colleges . Click here to get your own unique version of this article.
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