How Do You Segment Your List?

There are two different ways to approach this challenge. The first way to approach this challenge would be to aggregate everybody in your list using sophisticated tracking software to correlate the source of the visitor with purchases made. The nice thing to using this software, is that you can build one list (I am assuming that it is a tightly targeted lists, if not, you should be using multiple lists), let the software do the intelligent work, and simply look at the results.

The second way to approach this challenge would be to create a different squeeze page for every visitor source. By adding a unique Web form to each squeeze page, you can identify each purchaser at the time of purchase by the squeeze page, which they used to enter your website. The advantage to doing this is, it's actually quite simple are, except that there is more work up front. However, it alleviates the need to use tracking links, or cookies, to track your visitors.

If you are using the first approach, the software will pretty much do all the work for you. Any good tracking software can tell you the source of just about every purchase, and correlate all sources with all purchases, and give you detailed reports.

If you're using the second approach, you will have to go in and randomly selects sales and correlate them with their entry points.

Honestly, I don't like to deal with tracking links for number of different reasons. The biggest thing is that if the company that you are using for tracking goes out of business, you lose all links to your website or on the Web, if use tracking. I don't like that. I would rather have slightly inaccurate data, and take a risk like that.

Another advantage to using a different squeeze page for each traffic source, is that you can easily track conversion rates per traffic source.

The bottom line is, both methods are a tossup. The first method is probably easier in the long run, the second is a little bit harder little bit more work, but I think it is more reliable.

Article Source: http://www.content.onlypunjab.com

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