How Planning the Work and Working the Plan Can Catapult Your Marketing Success

A marketing plan is vital to the success of your business. Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan. Implementation is golden.

I’ve noticed a great deal of procrastination from clients when we discuss marketing and advertising plans. A strategic plan is something that business owners know they need. At the same time, they may not be sure where to start or they believe it is too time consuming. But, the good news is: The planning process doesn’t have to be painful.

To reach your goals there must be measurable steps in place. Start with the end in mind.

Before you begin your planning, ask yourself “What do I ultimately want to accomplish?”

You’ll be surprised at how this one question will help provide the foundation for your plan.

Simple as it may seem, this question isn’t always easy to answer. Fortunately, I’ve discovered why.

Overcome mental barriers in the planning process

It’s human nature to come up with many reasons why something cannot happen. It’s also human nature to allow this to hinder our progress.

Common mental barriers are based on fear and beliefs. They often include thoughts about financial constraints, time, resources and personal ability. We allow the thought that we cannot achieve something before we’ve even tried. That’s why it’s important to push past self doubt, clear your mind and be receptive to what you can accomplish.

Sarah’s Shift ~ Mindset really is the key to success: A client named Sara wanted to expand her target market to include internet sales. Sara’s product is solid, current sales are strong and there is absolutely nothing standing in the way of this progress, except for self doubt and negative constraints. Once Sara mentioned her idea to expand, I wasn’t surprised to hear her sound off a list of reasons why she didn’t think she could do it; the website needed to be updated, credit card payment arrangements hadn’t been set up, her fulfillment center was backlogged, and, yes, the list goes on. I listened patiently, paused and said “Sara, expansion is a great idea. You’ve told me you want to expand your offerings to internet sales. Let’s work on ways we CAN make that happen.” Sara hesitated for a second and had her AHH-HA moment. Once she realized she had fallen into the negative constraints trap, she was quickly able to move past her mental barriers. Don't let yourself get caught in the negativity trap.

Everyone has unlimited potential and that we can all find ways to reach our goals by approaching the planning process with an open mindset. It’s important to let go of all negative thoughts when you begin the planning process. You must be open to change, progress and success.

ACTION STEPS

You’ll be surprised at how easy it is to accomplish your business goals once you’ve written them down. When your goals are outlined and broken down into manageable steps, you’ll reach your goal as long as you implement the steps and follow the plan. Harvey MacKay author of Swim with the Sharks put it best when he said “A goal is a dream with a deadline.” Make your dreams happen!

What are your dreams? Take five minutes and list as many dreams as you can think of that you have for your business that you haven’t acted on yet. Make sure to think BIG. What would you ultimately like to do? Now pick your favorite three and focus on them. Ask yourself WITHOUT JUDGMENT why you haven’t acted on these dreams. What is holding you back? Pay attention to your thoughts. They hold the key to how you will move past your own self-imposed barriers. Once you know exactly what you want to accomplish and you overcome your own objections, you will be able to figure out how you’re going to achieve your goals. Start by writing them down, then you and the Universe can do the rest!

Article Source: http://www.content.onlypunjab.com

This article may be reproduced in it’s entirety with the following inclusion: Lisa Manyon specializes in POWERFULLY communicating business messages to get results. Her work has been featured by the National Association of Women Writers and her article Nine Ways to Network More Effectively is slated to appear in Bob Bly’s upcoming networking guide. Manyon acted as a team leader for Lorrie Morgan – Ferrero’s Red Hot Copywriting Bootcamp. Manyon’s eBook is now available and you can learn more here writeoncreative.com/blog/biz/ Be sure to sign up for Manyon’s Musings to receive savvy marketing insights delivered right to your in box www.writeoncreative.com/WOC-Ezine.html Write On ~ Creative Writing Services, LLC. ©

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