How To Find Keywords And Use Them In SEO I

You have your website and need to know how to find keywords and use them in SEO on your site. In fact, you use keywords on more than websites, but let’s stick to these for the moment. There are two parts to this question: first, how to find keywords, and second, how to use them.

You have a few ways of finding good keywords, and it all starts with the theme of your site. Let’s assume, for argument sake, that your site is all about dogs. You want to get your dog site high in the search engine listings, and to make it easier, let’s assume that the search engine is Google. It doesn’t have to be, but that is probably the best known and the easiest to take as an example, rather than keep referring to ‘search engines’.

The first aspect of Google you must understand is that they list individual web pages. Every page on your website is listed, or not listed, separately. Your home page can be listed below a minor page, though not necessarily for the same search, since the second aspect of Google is that every search term that Google visitors use to find what they are looking for has a different index of web pages, and so produces different results.

For example, if you searched for dog collars (canine type), you would get a set of results, ten on each page. If you then searched for furry dog collars, you would get another set of results. Some pages that were listed under the first search might also be listed in the second, but not necessarily so. Each different search term can provide different results, and the other name for a search term is a ‘keyword’. That’s right. That’s basically what a keyword is: the words used by somebody searching for information on a search engine.

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