How To Strategically Develop Your Ideal Client Profile - From Your Strategic Thinking Busines Coach

Do you practice strategic thinking in your marketing efforts? Do you strategically develop a profile of the clients and customers you want to do business with before you start contacting prospects and clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that the strategic development of the ideal client profile and the development of a most desired client list is woefully underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts.

It seems to me that if one takes the time to strategically think and plan a list of characteristics to define an ideal client and then uses that as a “filter” to evaluate prospects, the probability of success in their marketing efforts would be enhanced over the non-strategic efforts of thinking everyone is a prospect and chasing too many non-productive leads. You are basically spending some time “pre-qualifying” suspects and prospects before you begin your efforts to approach them. The characteristics of the ideal client will also provide information so you can strategically design your marketing message, contact method, call to action and follow-up.

This is a very popular and passionate topic with my business coaching clients and I have developed a list of the types of characteristics (which is certainly not meant to be all-inclusive) you may consider in defining the profile of your ideal client. Here is a list from your strategic thinking business coach to assist you in your efforts.

1. personal traits (quiet, friendly, spiritual, etc.)

2. geographic location

3. gender

4. age

5. level of education

6. income level

7. type of business

8. size of business

9. business owner

10. business executive

11. business manager

12. type of industry or business sector served

13. personal core values

14. business core values

15 level of openness to new ideas and change

16. personal interests outside of work

17. business ethics

18. volunteer activities

19. religious affiliation or spiritual persuasion

20. general outlook on life & business

Your strategic thinking business coach encourages you to use strategic thinking in developing the definition of the profile of your ideal client. If you would like to learn more about the power of this technique and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your Strategic Thinking Business Coach” and has published more than 250 articles on business. To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or jgecoach@aol.com

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