How We Are Judged

Whether you like it or not, we are being surveyed, sized-up, segregated, sorted, type-cast, analyzed, classified, appraised, assessed, and quantified every time we are in a social or public situation. It begins with what we wear, how we look, how we act, and how we behave. It’s not a bad thing mind you, it just “is.” It’s the way society is structured and probably goes back to the earliest man sizing up his cave-mate based on the smell or sounds that accompanied the grunting Neanderthal.

Today, it’s a bit more complicated, although it can be summed up as follows.

For example, Are you into…

• Coke or Pepsi? Classic, Diet, or Cherry?
• Coffee or Tea? Starbucks, Seattle’s Best, Chai or herbal?
• Meat or Vegetables? Beef, Chicken, or Salad?
• Prada, Gucci, or Coach? Handbags, shoes or both?
• Macys or Wal-Mart? Target or Sears?
• Chili’s or Cheesecake Factory? McDonalds or Wendys?
• RV’s or Motels? Camping or Cruising?
• Rap or Country-Western music? Oldies or top 40?
• Plasma screen or standard? Widescreen or 32 inch?
• Cable connection or dial-up? Mac or PC?
• Self-Employed or not? White collar or blue collar?
• College or High School? Masters or PhD?
• Read the “DaVinci Code”or saw the movie or both?
• Like Jessica Simpson for her acting ability? Ditto Brad Pitt?
• Tired of reading these choices? So am I.

Article Source: http://www.content.onlypunjab.com

Jeffrey Hauser’s latest book is, "Inside the Yellow Pages,” which can be viewed at www.poweradbook.com He was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. Currently, he is the Marketing Director for thenurseschoice.com, a Health Information and Doctor Referral site.

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