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You know those dramatic commercials on late night TV for slicers and dicers and steak knives and juicers and rotisseries, don’t you?What do all of them, the successful ones, those that stick around and actually tempt you to buy; what do they have in common?They’re crackerjacks at creating VALUE. Literally, their offers SIZZLE.“For a rotisserie this great that will save you gas and electric, that will cook the most delicious food you’ve ever had, that will cut your cooking and clean-up time by 80%, and that will give you healthier meals, you’d expect to pay $300 or more.“Our price isn’t $300, or $200, or even $100! It’s an amazing $79.95, and not only do you get this phenomenal cookery but you get the tasty companion recipe book, “Delicious, Healthy Eating on A Budget,” itself a $29.95 value, for FREE!“And on top of that, we’re including valuable supermarket coupons good at your local stores worth far more than $79.95 in savings.”“But let’s not stop there. The proof is in the pudding, right? Use and enjoy this marvelous rotisserie for a full 30 days, and if you’re not thrilled with it, you can keep the money saving coupons we’ve enclosed with your purchase and return the rotisserie for a full refund. So, we’ll actually pay you the full value of the rotisserie simply for trying it!“Get your order in within the next 20 minutes, and as our thank-you, we’ll send you an additional $10 rebate by mail!”Have I whetted your appetite for a rotisserie? Sorry, but you’ll need to get in touch with heavyweight champion George Foreman for one of those.But we can all learn from the example.Value isn’t a dry proposal that recites the fact that we’ll cut our standard price by 10%To really work our value propositions need to SIZZLE!
Article Source: http://www.content.onlypunjab.com
Dr. Gary S. Goodman is the best-selling author of 12 books and more than a thousand articles. His seminars and training programs are sponsored internationally and he is a top-rated faculty member at more than 40 universities. Dynamic, experienced, and lots of fun, Gary brings more than two decades of solid management and consulting experience to the table, along with the best academic preparation and credentials in the speaking and training industry. Holder of five degrees, including a Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a law degree from Loyola, his clients include several Fortune 1000 companies along with successful family owned and operated firms across America. Much more than a “talking head,” Gary is a top mind that you'll enjoy working with and putting to use. He can be reached at: gary@customersatisfaction.com
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