How to Draw More Clients to YOU Like Flies to Honey!

Ever wonder why some months business is booming and other months, nothing? I can tell you that it’s not luck, alignment of the stars, or lack of people to approach about your business. So what’s the cause of the feast or famine merry-go-round? The culprit – bad language.

Let me explain.

The marketing material you use to promote your brand varies and can include some of the following:

• Elevator speech
• Business card
• Brochure
• Website
• Flyer
• Newsletter
• Postcard
• Data sheet
• Special offer
• Ads
• Calling scripts
• Promotional items
• And the list goes on…

• Focus on you, your services and staff?
• Focus on glowing testimonials and your client list?
• Use business-speak, instead of language that anyone would understand?


If you’ve answered “yes” to any of the above, you are using what is referred to as push marketing. PUSH marketing is where you are essentially pushing your product or service to a prospective client/buyer. In other words, this strategy is more YOU centered and leaves your client completely out of the process.

The most effective way to generate interest and to attract boatloads of clients is by focusing your marketing language on what your potential clients want and the problems they need solved. This is what draws – pulls – clients to you instead of you having to chase after them.

PULL marketing focuses on what your clients want and need, the problems they need solved and is considered client centered marketing. It’s ALL about THEM.

Give them ideas they can apply instead of information about credentials, or past clients – those tri-fold brochures that list all of your services and a couple of testimonials just won’t cut it! Once you draw them in by addressing their most pressing needs, you are then in a position to push your information on them – as long as it has value.

Ask yourself: are you pulling prospects in or just pushing your information out?

Review your marketing materials for the right sequence. Take a look at your web site, brochures, newsletters, commercial, ads, proposals, everything.

Use the pull-push strategy to get your marketing moving! You'll be amazed and delighted as you watch both your prospect and client lists grow and your business achieves wild success!

© 2006 Liz Pabon. All Rights Reserved.


Article Source: http://www.content.onlypunjab.com

About the author: Liz Pabon, “The Branding Maven,” is inspiring, motivating and empowering - but most importantly, she’s effective. A speaker and author on the topic of personal branding, Liz delivers insights and principles that are proven to achieve WILD SUCCESS. Liz publishes the weekly Keys 2 Wild Success! ezine. If you're ready to ATTRACT amazing clients, set yourself APART from the pack, make a lot more MONEY, and have a lot more FUN in your small business, get Liz’s FREE WEEKLY TIPS by going NOW to www.thebrandingmaven.com!

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