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An ezine is a newsletter that goes out to a very targeted (you hope) audience. If you’re interested in that audience, an ezine represents an advertising vehicle worth examining. Here’s a few tips on how to succeed with ezine advertising.Pick the right ezine. The best way to do that is to read it – and not one issue but several. You want to be sure that quality of the ezine is consistent with the audience your want to attract and the image you want to assert. Also make sure you know the reach – how many subscribers – the ezine has.Talk to the ezine publisher. They know they’re subscribers better than anyone else. Take advantage of their knowledge. Probe what type of offers work best with their audience and what type of placement yields the best results.Double whammy. When you take space in an ezine, maximize its effect. Make two offers: an offer for your product or service AND an offer to get on your list.Test. With any new advertising medium, it’s a good idea to test. Give consideration to testing the same ads in two ezines at a time to get an idea of which audience works better. Then test premium giveaways and physical placement of your ad within the winning ezine.Build your brand. Don’t forget that an ezine, like any advertising medium is an opportunity to assert your brand in the eye of the market. Don’t miss that opportunity. Make sure your marks and value propositions are totally evident.Do the math. Lastly, since you know the audience for the ezine, calculate what response, both click-through, and click-to-act, is necessary to achieve a breakeven on your offer. Make sure you do this in advance and then validate that the needed response rate is achievable.
Article Source: http://www.content.onlypunjab.com
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